World Public Relations Forum

14-15 June 2010

The conference is being arranged by the Swedish Public Relations Association with the Global Alliance For Public Relations and Communication Management. It is the first time the conference is held in Sweden and the event coincides with the 60th birthday of The Swedish Public Relations Association.

The theme for the conference is Communicative organisations – in pursuit of a new paradigm and our springboard is the research project “Business Effective Communication” initiated by the association and completed in 2008. The results are summarized by Professor Sven Hamrefors in a videoclip here. You can also download the final report, The professional communicator´s role in leadership here.

During the conference the Stockholm Accords will be produced, a dedication to the communicative organisation and a challenge for the communicator.

The day after #wprf2010
It´s the day after the World Public Relations Forum and two intense, inspiring, singing and networking days are over. Miss it already? See the pictures on Flickr, watch the webcast later this week and see the discussion on Twitter.

Song was a common theme at the event. The opening act was Eric Whitacre´s virtual choir  where 185 singers via recordings on webcam created great music. During dinner later in the evening the artist group Gentlemen performed, three men with strong voices who made the guests stand up and sing along in Abba´s Thank you for the music. On Tuesday Ronel Rensburg began hers and Anne Gregory´s session with singing, one of the very appreciated interactive sessions at WPRF.

The participants took part in creating PR-history as the Stockholm Accords were finalised. It´s main evolver, Toni Muzi Falconi, describes it as “a brief to the communicators and the national associations around the world” and pushes the fact that it is not set in stone and can be adapted in the context it is applied.

A huge thanks to our sponsors, whose supprt and enthusiasm made this possible.